About Us



FIFTY FIFTY was founded on the belief that parents deserve better gear. We build the highest quality gear available, with features specifically designed to help parents balance the load.


Premium Quality Parenting Gear

We build versatile carry solutions to help families get outside; gear designed to keep you prepared for the adventures ahead; gear to handle anything your kids can throw at you.


We guarantee everything we build against any defect in materials or craftsmanship for the practical lifetime of the product. In other words, for as long as your kids are still in the house.


Best in-class design & materials

We use only the highest quality materials and construction techniques available.


We believe in building products that last, and in minimizing our footprint.

We are gear people.  And we believe parents deserve the same thoughtful design and high quality craftsmanship in their parenting gear that they can expect from any other outdoor gear.  Adventure doesn't stop when you have kids, and your gear needs to keep up.

It all started with a simple question. Why couldn't we find parenting packs that worked the way we wanted them to? Or that we were actually excited to use? The problem turned out to be much bigger and more widespread than we had imagined.  After multiple bags, and much frustration, we decided we could do better.  So we set out to build the best parenting gear systems available.