ABOUT US
OUR STORY
FIFTY FIFTY Gear was founded by two dads and a backpack designer with the belief that parents deserve better gear. It started with a simple question — why couldn't we find a high-quality diaper backpack that didn’t break after months of use and that we were actually excited to use? So we set out on a mission to build better gear for parents, with the same level of thoughtful design and high-quality craftsmanship that can be expected from best-in-class gear.
Premium Backpacks For Parents
At FIFTY FIFTY our mission is to build versatile carry solutions to help families get outside; gear designed to keep you prepared for the adventures ahead; gear to handle anything your kids can throw at you.
OUR LIFETIME WARRANTY
We guarantee everything we build against any defect in materials or craftsmanship for the practical lifetime of the product. In other words, for as long as your kids are still in the house. We believe in building products that you only need to buy once and that you can use for a lifetime.
Best-in-class design & materials
We use only the highest quality materials and construction techniques available.
Sustainability
Our backpacks are made out of 100% recycled nylon by Cordura. They are also designed to stay in use for years, reducing waste by keeping out of landfills.
