PRESS & MEDIA

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We make backpacks for Parents, not Diapers.

FIFTY FIFTY Gear makes the highest quality everyday carry products for parents on the go. Here you can find more info on our brand, products, story, and team. For press inquiries or additional information reach out to Adam at adam@fiftyfiftygear.com

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About Us

We are two dads and a gear guy. We got together to make high quality gear for life — with kids. See the links below for more on our story, products, and brand.

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CHANGING THE GAME FOR PARENTS

As pack builders, outdoor enthusiasts, and people who take gear seriously, we were frustrated with the obvious lack of quality packs for parents - so we set out to to break the mold.

OUR BRAND PROMISE AND TEAM

With over 15 years of experience building backpacks for the most demanding users in the world - our team set out to design a new take on the diaper bag.

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OUR BRAND PROMISES & TEAM

With over 15 years of experience we know that good gear is made to last. All of our bags are designed to last a lifetime of use — that's why we offer our Graduation Guarantee.

Brand Assets