PRESS & MEDIA

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We make backpacks for Parents, not Diapers.

FIFTY FIFTY Gear makes the highest quality everyday carry products for parents on the go. Here you can find more info on our brand, products, story, and team. For press inquiries or additional information reach out to Adam at adam@fiftyfiftygear.com

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About Us

We are two dads and a gear guy. We got together to make high quality gear for life — with kids. See the links below for more on our story, products, and brand.

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CHANGING THE GAME FOR PARENTS

As pack builders, outdoor enthusiasts, and people who take gear seriously, we were frustrated with the obvious lack of quality packs for parents — so we set out to to do something different.

OUR GEAR

We make products that are built to last, with functionality and features that are designed specifically for parents on the go — because Moms and Dads deserve good gear.

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OUR BRAND PROMISES & TEAM

All of our bags are designed to last a lifetime of use — that's why we offer our Graduation Guarantee.

Brand Assets